Proposal

London: The capital and largest city of the United Kingdom, on the Thames River in southeast England. Greater London consists of 32 boroughs surrounding the City of London, built on the site of a Roman outpost named Londinium. Its growth as an important trade centre dates from 886, under the rule of Alfred the Great. Since the Elizabethan period (1558-1603) London has dominated its country's political, economic, and cultural life. Population: 7,520,000.

Opposed to the dry definition above, this book is a collaborative exploration into the things that define London and shape its culture. Being graphic design communication students, we wanted to present London in a "graphic" way. The idea behind this book is to reduce the large, small and even strange things we associate with the capital into pure colour, creating a Pantone inspired swatch book of London.

We want to create a book to showcase the work we created specifically for this project. Everything in this book and the book itself will be designed by us. We want to explore printing and the most appropriate way of binding the book.